Corporate social responsibility (CSR) involves which of the following?

Corporate social responsibility (CSR) is fundamentally about businesses integrating social and environmental concerns into their operations and in their interactions with stakeholders. This means that organizations recognize their broader obligations beyond just profitability. They consider the impact of their decisions on society and the environment, which can include practices such as reducing carbon footprints, improving labor policies, and engaging in community development.

By embracing CSR, businesses aim to operate sustainably while fostering a positive reputation, which can enhance long-term profitability and viability. This approach reflects a commitment to ethical behavior and recognizing the interconnectedness of business and society, making it essential for companies that want to build trust and support from their customers, employees, and the wider community.

The other options do not align with the principles of CSR. Prioritizing profit maximization or shareholder returns exclusively contradicts the essence of CSR, which focuses on stakeholder engagement and social impact rather than solely on financial gain. Additionally, franchising operations could be a business strategy to expand reach but is not inherently tied to CSR principles.