What does customization in business refer to?

Customization in business refers to the practice of individualizing products to meet specific customer needs. This approach allows companies to effectively cater to the unique preferences and requirements of individual consumers rather than adopting a one-size-fits-all model. By customizing products, businesses can enhance customer satisfaction and loyalty, often resulting in a competitive advantage in the marketplace. This practice involves understanding customer feedback and preferences, then tailoring products accordingly to ensure they resonate with each customer.

The other options present different strategies that focus on standardization or cost-cutting rather than personalization. For instance, creating standardized products aims to streamline production and appeal to a broad audience, while mass production options prioritize efficiency at the expense of individual needs. Focusing solely on customer service instead of product design may improve support and service experiences but does not address the actual customization of the product itself.