What encompasses digital marketing?

Digital marketing encompasses all marketing efforts that utilize the internet or electronic devices to promote products and services. This includes a wide range of strategies such as social media marketing, email marketing, content marketing, search engine optimization (SEO), and online advertising. The primary goal of digital marketing is to connect with potential customers through online platforms, leveraging the unique capabilities of digital channels to engage audiences effectively.

Options like traditional advertising methods or physical storefront marketing do not fit within the scope of digital marketing, as they rely on non-digital means of reaching consumers. Additionally, while online customer service initiatives can be part of a broader digital marketing strategy, they do not fully represent the comprehensive nature of digital marketing efforts. Thus, the most accurate definition of digital marketing is the one that highlights its reliance on internet and electronic devices.