What is NOT a stage in the product life cycle?

The correct choice indicates that "Evaluation" is not a recognized stage in the product life cycle. The product life cycle typically consists of four main stages: Introduction, Growth, Maturity, and Decline.

In the Introduction stage, the product is launched into the market, and initial consumer awareness is generated. This phase often involves high costs and relatively low sales as the market begins to learn about the product.

The Growth stage follows, characterized by increasing sales and market acceptance. During this time, businesses often focus on marketing efforts to expand their customer base and increase market penetration.

Next is the Maturity stage, where sales growth stabilizes, and the product reaches peak market saturation. At this point, competition may intensify, and businesses may need to innovate or differentiate to maintain their market position.

While evaluation is an essential business practice, it does not represent a distinct stage in the product life cycle. Instead, evaluation may occur throughout the life cycle as companies assess performance, gather customer feedback, and make adjustments to their marketing strategies or product features.