What is the function of a financial manager?

The function of a financial manager primarily revolves around overseeing the company’s financial planning and investments. This role involves a variety of responsibilities, including budgeting, forecasting, and analyzing financial performance to ensure that the organization is on track to meet its financial goals. Financial managers make strategic decisions regarding the allocation of funds, assess risks, and identify opportunities for investment that align with the company’s objectives.

This position is crucial for maintaining the financial health of an organization, as it directly influences the company's ability to grow, sustain operations, and navigate market changes. By effectively managing finances, financial managers contribute to the overall success and stability of the business.

In contrast, the other choices focus on areas outside the scope of financial management. Promoting products, managing human resources, and designing marketing strategies pertain to sales, human resource management, and marketing functions, respectively, and are not directly related to the management of financial resources.