What is the main responsibility of a board of directors?

The primary responsibility of a board of directors is to oversee governance and make key corporate decisions for the organization. This involves setting the strategic direction of the company, ensuring compliance with laws and regulations, and safeguarding the interests of shareholders. The board also plays a crucial role in evaluating executive performance, approving major investments and initiatives, and providing guidance to the management team, ensuring that the company is moving in a direction that aligns with its goals and governance standards.

In contrast, creating advertising campaigns is typically handled by the marketing department rather than the board. The day-to-day operations of a company fall within the purview of management or executive teams, who are responsible for implementing strategies set by the board of directors. Similarly, customer service and public inquiries are managed by specific departments dedicated to customer relations rather than the board, which focuses on higher-level oversight and direction.