What is the primary function of a business analyst?

The primary function of a business analyst is to act as a liaison between stakeholders and IT. This role is crucial in ensuring that the needs and requirements of the business are effectively communicated to the technical teams, allowing for the development of solutions that align with business objectives. Business analysts gather and analyze data, understand business processes, and translate stakeholder requirements into functional specifications for IT, facilitating collaboration between both domains. This coordination helps in the successful implementation of projects and strategies that drive business improvement.

In contrast, while conducting market research, managing finances, or creating marketing plans are important tasks within a business, they do not encompass the broader scope of a business analyst's role, which emphasizes bridging the gap between business needs and technology solutions.