What would be associated with measuring a company’s performance in meeting sales objectives?

Measuring a company’s performance in meeting sales objectives is closely tied to market share because market share represents the percentage of an industry or market that a company controls. By analyzing changes in market share, businesses can assess how effectively they are achieving their sales objectives compared to their competitors. A growing market share typically indicates that a company is successfully attracting customers and increasing sales, while a declining market share may suggest that the sales objectives are not being met.

Other metrics, such as customer satisfaction, brand loyalty, and profit margins, while important in assessing overall business health, do not directly quantify sales performance against competition. Customer satisfaction measures the degree to which customers feel fulfilled by a company's offerings, brand loyalty indicates how likely customers are to repeatedly purchase from a brand, and profit margins evaluate how much profit a company makes relative to its sales. These factors can contribute to sales performance but do not serve as direct indicators of sales objectives being met in the same way that market share does.