Which of the following is not a component of SWOT analysis?

In a SWOT analysis, the primary components are strengths, weaknesses, opportunities, and threats. This strategic planning tool helps businesses identify internal strengths and weaknesses, as well as external opportunities and threats, related to their operations and market environment.

The inclusion of 'products' as a component would be a misunderstanding of the framework, as SWOT analysis focuses on broader aspects of organizational assessment rather than specific product details. Products may influence strengths or weaknesses but are not classified as a direct component of SWOT analysis itself. Therefore, recognizing that 'products' is not one of the primary components of SWOT analysis is key to understanding its proper use in strategic decision-making.