Who are individuals planning to use or consume products they purchase referred to as?

Individuals planning to use or consume the products they purchase are referred to as consumer markets. This term reflects the segment of the marketplace comprised of end-users who buy goods and services for personal use rather than for manufacture or resale. Consumer markets focus primarily on the needs and behaviors of individual consumers, emphasizing their preferences, purchasing habits, and the motivations behind their buying decisions.

Target markets, on the other hand, refer to specific groups of consumers identified as the intended audience for a product or service, which encompasses a broader strategic aspect of marketing. Retail markets involve the sale of goods directly to consumers, but the term doesn't specifically denote the individuals' intent to consume the products themselves. Business markets consist of organizations that purchase goods or services to produce their own products or offer services, distinguishing them clearly from the consumer market.

Overall, identifying individuals as part of the consumer market appropriately captures the essence of those who intend to utilize the products they purchase.